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战略营销——品牌价值...
战略营销——品牌价值定位工作坊(英文授课)
培训对象
Marketing supervisors, managers, and directors
课程目标
1.Marketing fundamentals2.VPH introduction
费用说明
6690
- To help marketing people to understand and experience the process of value proposition development for the brand
- To strengthen the competency of strategic thinking, enriching the tool kit of marketing planning.
适合谁:Marketing supervisors, managers, and directors
时 长:2天 费 用 :6690元/人
课程大纲
1. Marketing fundamentals
* Marketing evolutions
* Marketing classifications
* Marketing challenges
2. VPH introduction
* Components
* Importance
* Applications
3. Target (identification)
* Market segmentation
* Target identification
4. Consumer insight
* What is insights
* How to generate the consumer insights
* Persona
5. Competitive environment
* Competitive analysis
* Value proposition mapping
6. Benefits / reasons to believe / discriminator
* FABE
* Brand positioning descriptio
7. Key success factors of VPH
8. VPH based IMC
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